Here are four keys to raised nonprofit fundraising results.
Non-profit fundraising is all about multiple streams of income, so how does one make extra money for your organization?
Simple. once you put together your annual plan, you would like to incorporate as some ways to boost money as possible.
So, you’re probably thinking: ‘That’s easy for you to mention , but how exactly do i’m going about it?’ Easy! you only need to be “smart” about it, with a well thought-out plan that does not make too many demands on anybody facet of your organization.
Every fundraiser that you simply conduct places various demands on your volunteers, your supporters, and your leadership. Those demands are often time consuming, expensive, and stressful.
The more large-scale fundraisers you conduct in one year’s time, the greater the load you place on the people you depend upon .
You need to be ‘smart’ in how you set about your fundraising.
Four Keys to Non-Profit Fundraising:
- Think Smart’
- Plan Smart
- Work Smart
- Be Smart
Non-Profit Fundraising – THINK SMART
Thinking smart means taking the time to review past results and strategizing about the way to do better this year.
If you do not spend a while brainstorming some new and artistic ideas to extend your bottom line, how are you getting to rise above last year’s results?
Define your three best income streams. Now, daydream a touch about what changes or enhancements you’ll make which will add additional volume to those streams.
Non-profit fund-raising is all about reaching more people with a compelling message that inspires them to require immediate action to help your organization.
How are you able to reach more people? By exploiting two things – personal networks and private motivators.
Your non-profit fund-raising has got to be structured to realize maximum leverage of everyone’s self interest by providing sufficient incentives for giving time or money to your cause.
How are you able to make your message more compelling? By giving it ‘story-like’ visual imagery that speaks to your supporters emotions.
Decisions are made on an emotional level, not a logical one. A ‘story’ allows people to see their contribution having a positive impact on what they’ve visualized.
How are you able to inspire a better percentage to immediate action? By combining your story with a call to action.
A call to action leverages the immediacy of the emotional reaction to your story with an invitation to assist now BECAUSE their contribution will have a positive impact.
Everyone wants to assist . they only need to be properly coached about your situation and motivated to act now.
Non-Profit Fundraising – PLAN SMART
Planning smart means taking concrete action to place your ideas into an annual business plan. Yes, I did say ‘business plan.’
No self-respecting, non-profit fund-raising organization should be without a written business decide to guide their fundraising efforts.
Your plan should spell out roles and goals along side detailed instructions on how you will get there. It should be grounded within the past and targeted at the longer term .
Each non-profit fund-raising activity should be weakened into the required action steps which will produce the very best level of results with the foremost cost-effective effort.
Everyone should know exactly what’s expected of them. A well-organized team where everyone understands their role is in a position to execute their mission flawlessly.
Everyone should know and be ready to state your group’s value proposition.
If they can not articulate, in two sentences or less, a convincing reason why you’re raising funds, then you would like an idea that helps communicate your message more effectively.
Non-Profit Fundraising – WORK SMART
Working smart means taking your plan and putting it into action with an eye fixed towards getting the foremost bottom line results from every facet of your organization.
You’ll get the simplest long-term results if you stay focused on not overburdening your volunteers, your supporters, and your leadership. Overworking volunteers will make sure that many won’t be around to assist next year.
Too many demands for little donations will alienate your group’s supporters. Structure your non-profit fund-raising requests to 2 or three campaigns during a year’s time, no more.
Size those non-profit fund-raising campaigns to urge the foremost from whenever your supporters are asked to form a contribution.
Continuous fundraising will wear out your leadership also . Your key personnel are going to be spending most of their time on organizing and conducting campaigns.
You want to stay everyone fresh and motivated. do this by having a well thought out plan that maximizes the worth of everyone’s time, energy, and contributions.
Non-Profit Fundraising – BE SMART
Being smart means taking the time NOW to start a ‘Get Smart’ effort about your non-profit fund-raising efforts.
Start the brainstorming process now.
Get alittle journal and begin recording any and every one ideas you’ve got , day or night, about improving your fundraising. a number of them are going to be duds, but others are going to be gems.
Sure, the gems are going to be rough and can need polishing, but you will not have any gems in the least if you do not let your creative juices run wild.
Just write them down as they occur to you and keep adding to those that make the foremost sense within the light of day.
Hey, if it worked for Edison and Einstein, it can work for you.
Start writing down all the ways in which you’ll consider to make multiple streams of income for your organization.
Get your non-profit fund-raising planned and arranged , then watch the cash flow in.
